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Find out more about self-publishing... 10 hazards of physician publishing 25 ways to promote your own book Topics to consider for your next book
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The knowledge trap—It's all too easy to stumble on your mastery of the technical areas of your profession. Your reader wants information or entertainment that can be readily grasped and appreciated.Knowledge traps No matter what degrees or credentials you may have, your medical knowledge doesn't count for much when you want to write and publish a book.The abundance of technical and ordinary information involved in book production is a trap that can send you spinning. No amount of knowledge can substitute for good organization and style in making your book effective. Unlike the situation you face when writing for a professional journal or commercial publisher, with self-publishing you are both judge and jury until your book has been produced. Only then will you learn if you have been successful. Don't let your knowledge interfere with good communications. Even technical and scientific topics can be presented clearly. On the other hand, never approach a prospective publishing consultant by saying you know absolutely nothing about writing or book publishing. As soon as you admit you know nothing, the unscrupulous operator is ready to pounce on you with costly and time-consuming options for producing your book. Learn what you can. Ask questions. Base your book on your knowledge of the subject matter and the interest and comprehension level of your reader. Physician Publishing represents a line of editorial and design skills provided by Griffith Publishing, offering custom-only book publishing services since 1988. Telephone 1 800 359-9503 |
Choose what you need You can choose from a wide variety of top quality design services associated with our physician publishing services. These include web design, brochure and poster design, book and newsletter design, and logo design. All design projects are one-on-one with an award-winning West Coast designer. We never use templates. We also offer custom-designed packages for virtually every communication need, including CD and DVD production, audio tapes, group presentations, and business reports. We don't try to do everything ourselves, and neither should you. We choose the best, and you receive the benefits. Call Joyce Griffith at |
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